McDonalds Singapore is now selling Doraemon lucky charm at $2 with every set meal. There are 12 of them in the series and the Doraemon are wearing costume representing the 12 Chinese zodiac animals (生肖). But the pig is missing from the series. Instead, a Doraemon holding a heart representing the Cupid is used to replace the pig. McDonalds spokesperson said that the chain excluded the pig toy because they are a Halal restaurant. Out of sensitivity for its Muslim customers, the pig is being replaced by the Cupid, as Chinese New Year falls on Valentines day this year.
Firstly, I don’t know why they want to do this Doraemon wearing Chinese zodiac costume soft toy. They look ugly. I prefer either Doraemon by itself or the Chinese zodiac by itself. Not combined. But maybe that is just me.
What I cannot understand is the logic behind McDonald’s exclusion of the pig from the Chinese zodiac series. The Chinese zodiac animals is a part of the Chinese culture. There are 12 animals. You cannot remove 1 of the animals and still call it the Chinese zodiac. Does McDonalds know how many customers are born in the year of the pig? How would they feel if their zodiac is being excluded?
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