In a dressing room at the Saks Club on the third floor of the Fifth Avenue flagship, Rachel Zoe is advising a petite, strawberry-blonde 17-year-old shopping with her mother on how to wear a white sequin blazer. “I like to wear it a little bigger, so you can wear a zero or a two or a four,” she tells her. “If this part is too low,” she says, explaining the seam should not hit below the shoulder for the coolest slouchy effect, “you can’t cheat it.” As a stylist, movie stars pay Zoe a rumored $10,000 a day for such dressing advice, but today, she’s not just styling, she’s also up-selling her brand new clothing line, Rachel Zoe Collection, which hit more than 100 retail sales floors in the U.S. and Canada four weeks ago.
The seventies- and boho-inspired wares, which include suiting, long dresses, blouses, sequin minidresses, and faux fur vests, look exactly like something Zoe would wear. “It’s insta-chic,” she tells her next client, a 30-ish hedge fund manager, helping her into a camel cape. “I don’t mean to sound like a walking advertisement, but it is.” That $695 wool cape has already sold out at Nordstrom, which will reorder it before the weather actually feels like fall, at which time they’ll probably sell out of it again.
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