Burger King plans to hire Flavia Faugeres, whose marketing experience includes posts at InBev and Unilever, as its new global CMO, multiple people familiar with the matter have told Ad Age. She is slated to replace Natalia Franco, who left the company in February.
Representatives for the restaurant chain confirmed that Ms. Faugeres is currently working as a consultant for the company, but said a final decision has not been made about her taking on the global CMO role.
But in an internal memo obtained by Ad Age from Burger King CEO Bernardo Hees to the chain's franchisees and employees, the company announced its intention to hire Ms. Faugeres for the post, and also noted other changes to Burger King's global marketing team.
"We are pleased to announce that Flavia Faugeres, our senior consultant who has been assisting us in the marketing transformation since the acquisition, has agreed to join BKC later this year as our global chief marketing officer," the memo said. "In the meantime, Flavia will continue to provide us with clear and concise counsel on the brand's new marketing direction."
Also detailed in the memo were the appointments of Alex Macedo, who joined last month as senior VP-North American marketing (he is stationed in Miami, where the chain's marketing team is based); Claudia Lezcano, who was promoted to VP-North America marketing communications; Andreas Barth, who was to take on the role of senior VP-global brand management; and Leo Leon, who is now VP-marketing innovation. Mr. Leon was previously VP-global marketing and brand identity at Burger King. Those executives are to eventually report to Ms. Faugeres aft
Representatives for the restaurant chain confirmed that Ms. Faugeres is currently working as a consultant for the company, but said a final decision has not been made about her taking on the global CMO role.
But in an internal memo obtained by Ad Age from Burger King CEO Bernardo Hees to the chain's franchisees and employees, the company announced its intention to hire Ms. Faugeres for the post, and also noted other changes to Burger King's global marketing team.
"We are pleased to announce that Flavia Faugeres, our senior consultant who has been assisting us in the marketing transformation since the acquisition, has agreed to join BKC later this year as our global chief marketing officer," the memo said. "In the meantime, Flavia will continue to provide us with clear and concise counsel on the brand's new marketing direction."
Also detailed in the memo were the appointments of Alex Macedo, who joined last month as senior VP-North American marketing (he is stationed in Miami, where the chain's marketing team is based); Claudia Lezcano, who was promoted to VP-North America marketing communications; Andreas Barth, who was to take on the role of senior VP-global brand management; and Leo Leon, who is now VP-marketing innovation. Mr. Leon was previously VP-global marketing and brand identity at Burger King. Those executives are to eventually report to Ms. Faugeres aft
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